Leaving Traditional Behind And Going Digital

Companies are becoming increasingly dependent on technology. But, the agencies they depended upon have now become obsolete. Hence, these companies are turning to Digital Marketing Agencies to get their business up and running again. Traditional marketing has almost gone out the window and could soon get extinct. Let us for instance consider hoardings. It is firstly very expensive and there is no way of quantifying the Return on this particular investment. There is no way of perfectly knowing the number of views, how many people like or dislike it.

On the other hand, Digital Marketing will give you very quantifiable results. What are the various digital solutions that can be offered to us? How do they compute these results?

Websites: Incase your firm still does not have a website, a digital agency could help you from scratch. They will build, design, create content, manage and update your site regularly. As they are professionals it greatly helps in enhancing user experience and thus getting business. How can you get business from your ‘site’? Well, a survey suggests that most number of people first look you up on the web and only then take the next step of buying from your site directly (if such an option is available) or visiting your store or office.

Mobile Marketing: Nowadays there are millions of people browsing the internet on the go via. mobile phones. If your site is not compatible with mobiles you are missing out on a major market share. Your site should not only be compatible with a desktop computer but also with tablets and mobiles. Even in mobiles, your site should be well- suited for phones of various size and operating systems.

Search Engine Optimization: As stated above, people look for your site online. How do they go about this? They do it via. search engines like Google, Yahoo or Bing. There are millions of sites on the net. What if your site is on the say 27th page of Google’s search results? Is that going to get you any visitors? SEO tweaks your site in such a way so as to bring it to the top three positions of the search results. This will highly increase your traffic. Google provides an analytics tool to track no. of visitors to you site, the time at which they came, geographical region, from which source did they reach our site etc. None of these are possible in traditional forms of marketing.

Social Networks: This kind of digital marketing solution is used mainly to build brand awareness, its recognition and thus brand equity. Most of your users today are very active on social networks. It is where you can connect or in better terms converse with your customers. Again, traditionally this is not possible. Your customer service betters manifold thus getting your brand a better name and thus, more customers. It is very easy to measure the people interested in your brand with provisions of the “like” button, +1 etc. These features vary from one network to another.

Pay per Click: There are also paid ads available on the internet. You have to pay on the basis of the number of clicks you got. Also there is a Pay per impression. Here, the hosting website or search engine displays your ad thousand times for a particular price. Still, this is comparatively cheaper than traditional marketing.

An agency provides every necessary digital marketing solution that a business may need. You could be catering to other businesses (B2B) or directly to customers (B2C). A digital agency does everything from scratch for you, thus giving your company higher returns.

Building a Prosperous Business – Personal Development

Personal Development – Action vs Daydreaming Personal Development (PD) is one of the hidden pillars of the successful home business and for business leaders in general. The will and drive to build success has to be sustained over time. We actually need to work harder on ourselves than we work on our business to sustain our commitment. Its about controlling and disciplining our minds and becoming more because success is not something we pursue – success is something we attract.

Attracting Success

In order for us to attract success we need to become that person that attracts success. We are not going to attract success if we are not mentally ready to attract success. At least 30 minutes of PD every day. The key here is not to look outward for excuses, fall guys or success – everything is in our hands. There is no outside force that is going to make us change. Invest in books, magazines, etc. in terms of expanding your mind and becoming more prosperous.

Also, no one book is going to answer everything for you, even if you are saying to yourself right now “YES – I have the magic Book”. YES – it is funneling ALL wisdom about everything to me right now”. What you need to look for is material that resonates and moves you the most – start there.

Because the more you do – the more/faster your circumstances will change. It’s not about working hard – it’s about becoming more. So we can achieve more. Personal Development is not an end in itself it is a tool, one of many in your tool kit. Don’t get lost in empowerment or feel good messages. PD HAS to become accompanied by action – it is NOT a replacement for your plan.

Communicate with people and tell them where you are going at every opportunity. Giving your vision a reality through declaration and then implement. Implementation is one of the hallmarks of a becoming a leader.

Being a leader is a process. We can all say the same thing but it is how we language it to our teams. This is a process we are all working to become better all the time.

Practice it — Every opportunity with your team/friends/family/etc. – tell them where you’re going. Is it frightening – YES. Why? Because you committed yourself to take action by exposing your vision to the world.

Problem Solving The only person who doesn’t have problems is in the cemetery. So all of us are and have been here. Formula for embracing problems:

We all come from backgrounds that say avoid problems FORGET THAT We need to get better at facing challenges and solving problems.

Good problem solvers and going over obstacles and being able to talk about to other people about and through it is incredibly liberating. We want to become a person to see a problem as an opportunity to get us where we want to go. We need to embrace problems and work to solve them. Obstacles, challenges, problems are all the same. Why?

The bigger the problem- the bigger the check.

Overcoming Fear

Here’s what I like you do. The great thing about PD is that when you take action you do really feel better. Start manageable and grow. Write a list of what you don’t like to do – what makes you feel uncomfortable.

This lays out action items and it puts you in control. If it we put ourselves out there – we are going to get more of we want so we need to be prepared to put ourselves out there and the first step is to make a list – make it real – get it out of our heads.

After you compiled the list – make the opportunity to do those things. In this world we all have choices – nobody’s forcing us to anything – we need to become willing to do and become more (see time management piece). Then you have to be willing to DO the things to get you where you want to go. No magic – just choice. Am I willing to do that? If you see something to be taken care of – you step up and take care of it.

In general, people are not willing to do the things which are uncomfortable – that is what keeps them where they are. A good leader is someone who is willing to do the things that make them uncomfortable. First, you do it yourself and then tell others to do the same. Your team, family, etc. is thinking the same as you used to – let them that no one is going to put an obstacle in front of them except for them. And that the faster we remove our barriers the faster we are going to move forward.

Becoming a Leader

To be a leader the best thing you can do is to be around leaders

Understand their thinking

Feel their belief and passion

Know that YOU can join them anytime YOU wish Get Committed — Don’t hold back — Willing to learn

5 Important Things to Remember When Purchasing Internet Marketing Software

Oh I do realise that most Internet marketing software websites offer you an iron-clad 100% money back guarantee if you are not completely satisfied with their products, but going through the process of claiming back a refund is often not as easy as they make out. It’s better to try to avoid purchasing products that are useless in the first place. So here are 5 simple guidelines to remember each time you purchase any Internet marketing software products, which if implemented, will help you to avoid any disappointment and save you the trouble of claiming back refunds for your products.

1. If you are considering purchasing any Internet marketing software products, you should always read the sales page thoroughly and read it more than once! Don’t speed read through, just reading what you want to read.. You must establish exactly what the vendor is claiming the software will do. You are also advised to carry out a Google search for a review of this Internet marketing software and find out what those who have used the product are saying about it.

2. If the vendor is suggesting in the sales page that this particular piece of Internet marketing software requires regular use for a certain period of time before reasonable results can be expected, then make sure that the guarantee period offered on the product, is longer than the trial period.

3. A good test I often implement when buying any marketing software, is to take a good look at the vendor websites’ performance through the Alexa.com website. For example, if the sales page is selling Traffic Software, then you would naturally assume that the vendor would have used his own software on his own sites, and therefore his sales page should show some decent traffic results on Alexa, if the traffic software is useful at all. Similarly, if the piece of Internet marketing software in question, is designed to bring lots of incoming backlinks to your website, then check the sales page for backlinks. If the software really works you will see good backlink results in the vendor’s website.

4. Don’t be fooled by time-sensitive offers. I find them so annoying. As with any Internet marketing software offer, the price will be the same tomorrow.. and the day after.. and probably the day after that! Take your time in making your decisions. Remember that if a vendor lowers the price on any product, it is usually because he is struggling to sell it at it’s original price. No sensible vendor would drop the price if the product was selling well at the original price!

5. Now let’s discuss guarantees for a moment. Most software products will be offered with a guarantee which is typically between 60 and 90 days. The vendor will often use the offer of a guarantee as part of his sales pitch, and this ploy is designed to allay any fears you may have about the risk involved in buying their Internet marketing software product. But they have in mind that 60 or 90 days down the line you may well have forgotten about claiming your money back on any unsatisfactory items. By this time you have moved on to something new and probably can’t be concerned with the guarantee claim process. When you purchase any Internet marketing software product, make a note in your diary a couple of days before the guarantee period is set to lapse and when you get to that date, if you were dissatisfied with the results, then claim your money back immediately.

Most Internet marketers who have been working online for any length of time will no doubt have a whole stack of Internet marketing software items on their PC that they never use, purely because they know the products just dont produce the necessary results. Sometimes the collective cost of these items can represent thousands of dollars being spent unnecessarily. So if you follow these 5 simple guidelines when you buy any Internet marketing software tools, you are extremely likely to reduce the amount of ‘unwanted software’ in your PC.

Trevor Taylor

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